Introduction to Omnisend
Omnisend is an all-in-one email and SMS marketing automation platform designed specifically for eCommerce businesses. Founded in 2014, Omnisend focuses on helping online stores automate their customer communication and improve conversions through personalized campaigns, segmentation, and advanced automation workflows.
Unlike traditional email marketing tools, Omnisend integrates seamlessly with eCommerce platforms like Shopify, WooCommerce, BigCommerce, Wix, and Magento, providing deep insights into customer behavior, purchase history, and engagement.
With an intuitive interface and strong automation capabilities, Omnisend has become a go-to platform for marketers who want to boost sales, nurture leads, and enhance customer retention through targeted omnichannel campaigns.
Omnisend Features
Omnisend offers a wide range of features that make it a complete marketing automation suite for eCommerce businesses. Here are 10 standout features:
1. Email Marketing Automation
Omnisend allows you to create automated email workflows such as welcome series, cart abandonment, product recommendations, and post-purchase follow-ups. You can set up behavior-based triggers to engage customers at the right time.
2. SMS Marketing
With built-in SMS marketing, Omnisend lets you reach customers directly on their mobile devices. You can send personalized text messages, discounts, and time-sensitive alerts to increase engagement and conversions.
3. Pre-built Automation Workflows
Omnisend offers ready-made automation templates for welcome emails, cart recovery, re-engagement, and order confirmations. These workflows save time and can be easily customized to fit your brand voice.
4. Advanced Segmentation
You can segment your audience based on behavior, purchase history, location, and engagement level. This enables you to send highly targeted campaigns to increase open rates and conversions.
5. Multichannel Campaigns
Omnisend allows you to combine email, SMS, and push notifications into one seamless automation flow. This multichannel approach ensures customers receive consistent communication across all touchpoints.
6. Dynamic Product Recommendations
Using AI-powered algorithms, Omnisend suggests products based on customer behavior and preferences. This feature boosts upsells and cross-sells automatically.
7. Drag-and-Drop Email Builder
Even if you’re not a designer, Omnisend’s drag-and-drop email editor helps you create stunning email templates easily. You can add images, text, buttons, and product blocks without coding.
8. A/B Testing
Omnisend includes built-in A/B testing tools that allow you to experiment with subject lines, content, and send times. You can identify what resonates best with your audience and optimize accordingly.
9. Analytics & Reporting
The platform provides detailed reports on campaign performance, sales generated, open rates, and click-through rates. This data-driven insight helps refine marketing strategies for better ROI.
10. Integrations & App Ecosystem
Omnisend integrates seamlessly with popular tools like Shopify, WooCommerce, BigCommerce, Klaviyo, Zapier, and Google Analytics. It also connects with Facebook Ads and Google Ads for retargeting campaigns.
Omnisend Pricing Plans
Omnisend offers flexible pricing plans suitable for businesses of all sizes. Here’s a breakdown of their 2025 pricing structure:
- Free Plan – $0/month:
Includes up to 250 contacts, 500 emails/month, and basic automation. Ideal for startups and small businesses getting started. - Standard Plan – Starting at $16/month:
Includes up to 6,000 emails per month, unlimited automation workflows, SMS campaigns, and A/B testing. - Pro Plan – Starting at $59/month:
Includes everything in Standard plus advanced reporting, unlimited emails, and higher SMS credits. Perfect for scaling eCommerce stores.
All paid plans come with a 14-day free trial, and pricing increases based on the size of your contact list.
Omnisend Pros & Cons
Pros
- Comprehensive Automation
Omnisend’s advanced automation tools help businesses set up targeted campaigns effortlessly. - Omnichannel Marketing
Seamlessly integrates email, SMS, and push notifications for consistent messaging across platforms. - eCommerce Integration
Built specifically for online stores, Omnisend integrates perfectly with major eCommerce platforms. - User-Friendly Interface
The drag-and-drop builder and easy-to-navigate dashboard make campaign creation simple for beginners. - Great Value for Money
Offers robust features at an affordable price point compared to competitors like Klaviyo or HubSpot.
Cons
- Limited Design Customization
While templates are attractive, customization options can be limited for advanced users. - SMS Credits Not Included in All Plans
SMS usage requires additional credits beyond the base subscription. - Basic Free Plan
The free plan is useful for testing but lacks advanced automation and segmentation. - Occasional Email Deliverability Delays
Some users have reported occasional email delays during peak campaign hours. - Limited Template Library
Compared to larger competitors, Omnisend’s email template library could be expanded.
Omnisend Discount Coupon Codes 2025
To make your purchase even more affordable, Omnisend frequently releases discount offers and promo codes throughout the year. Some of the best Omnisend Discount Coupon Codes 2025 include:
- OMNI20 – Get 20% off annual plans.
- SAVE25 – Enjoy 25% off during seasonal promotions.
- OMNISEND2025 – Exclusive code for 15% off your first 3 months.
Keep an eye on their official website or partner platforms for the latest Omnisend Discount Codes 2025 and special deals.
Why Choose Omnisend?
There are several reasons why Omnisend stands out among email and SMS marketing platforms in 2025:
- Designed for eCommerce – Built specifically for online stores, making setup and integrations effortless.
- Powerful Automation Tools – Advanced triggers and workflows help you maximize conversions.
- Omnichannel Communication – Reach customers through multiple channels in one unified dashboard.
- Scalability – Suitable for startups, small businesses, and large enterprises alike.
- Strong ROI – Proven to deliver higher engagement, more repeat customers, and better retention.
If your business thrives on automation and customer engagement, Omnisend offers everything you need to drive consistent growth.
Omnisend Alternatives 2025
While Omnisend is an excellent choice, here are three popular alternatives you can consider:
1. Klaviyo
Klaviyo is a robust eCommerce marketing automation platform known for deep analytics, segmentation, and personalization. It’s ideal for medium to large online stores but comes at a higher price point.
2. ActiveCampaign
ActiveCampaign offers powerful automation workflows and CRM integration. It’s suitable for both eCommerce and service-based businesses looking to build long-term customer relationships.
3. Mailchimp
Mailchimp remains a top competitor in email marketing with user-friendly tools and affordable pricing. It’s great for beginners but lacks the deep eCommerce automation that Omnisend offers.
Omnisend FAQs
Q1: Is Omnisend suitable for small businesses?
Yes, Omnisend’s Free and Standard plans are perfect for startups and small eCommerce businesses.
Q2: Does Omnisend integrate with Shopify and WooCommerce?
Absolutely. Omnisend integrates seamlessly with Shopify, WooCommerce, BigCommerce, and other eCommerce platforms.
Q3: Can I try Omnisend for free?
Yes, Omnisend offers a 14-day free trial with access to premium features.
Q4: Does Omnisend support SMS marketing worldwide?
Yes, Omnisend supports global SMS campaigns, though pricing and availability may vary by region.
Q5: How often does Omnisend offer discount codes?
Omnisend releases promotional discounts and seasonal coupon codes multiple times throughout the year.
Conclusion
In conclusion, Omnisend Review 2025 shows that it remains one of the best marketing automation tools for eCommerce businesses. Its blend of powerful automation, multichannel marketing, and deep eCommerce integration makes it a standout platform for driving sales and customer engagement.
Whether you’re running a small online shop or managing a large eCommerce brand, Omnisend’s flexibility, affordability, and feature-rich tools make it an excellent choice for your marketing strategy in 2025 and beyond.
Visit their official website at www.omnisend.com and explore the plans today — and don’t forget to use the latest Omnisend Discount Codes 2025 for extra savings!
